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roll. BIGGER. 


Monoliths dominate culture; they’re the epitome of luxury and fashion. So when we were tasked with launching Charmin’s new Forever Roll at Target, we gave it the hype it deserved.





Commerce Activation 



Agency: VML
Creative Director: Casey Diehl
ACD: Rick Hebert / Ry Sonderegger 
Copywriter: me
Senior Art Director: Daniel Matamoros